A customer-driven strategy can contribute to a company's competitive advantage by ensuring that the product strategy is rooted in a thorough understanding of the customer's problems, desires, and needs. By prioritizing features that help achieve goals and keep customers happy, a company can create products that are more likely to be successful in the market, thereby gaining a competitive advantage.
If you’re a product manager, project manager, or executive — you need to have a pulse on where your...
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