Customers seek out companies that can anticipate their needs and tailor personalized experiences for them. That is why product roadmap process is an essential part of any strategic planning. Take advantage of our customizable Product Roadmap slide deck to visually communicate the direction of your product to internal and external teams and partners and develop products people rave about.
The product roadmap presentation discusses the direction of the product, so setting an agenda is crucial. Set a clear agenda with this slide, keeping your audience in mind. This step will provide an overview for what to expect.
With this slide, share your vision of the product as a part of the wider product strategy and direction. Include an explanation of the product's business model, initiatives and competitors. Consider using our Video Backgrounds.
As a product manager or a business owner, you want to gather as much feedback and valuable information as possible about the product. Use this slide to answer your audience's questions and ask for comments, suggestions and reactions.
Per Harvard Business Review's 2017 survey, only four out of 10 respondents said they have used or will use customer data to customize analyzing customer data to create more personalized and anticipatory customer service, sales and product development processes. Thus, building and presenting a product roadmap is vital to getting ahead of the competition. Product roadmaps are most important because they communicate key product benefits with internal and external stakeholders and aid team alignment structure on priorities.
In his article for "Forbes Technology Council," Brian de Haaff, Co-Founder and CEO of Aha! – the product roadmap and marketing planning software, recommends a number of best practices for how product managers and business owners can build customer-centric product roadmaps.
1. Create personas
To get started, find out what your prospective customers want and need. One way to do this is by meeting with customer-facing teams and getting their insights. Once you have the data, you can create a persona for each type of customer you have.
2. Define strategic initiatives
Initiatives are crucial to your roadmap, as they represent major areas of investment. Initiatives are normally time-boxed, Haaff says, and reflect when the work will be completed. In order for your initiatives to be effective, concentrate on what pain points your customers are trying to remedy.
3. Connect the work
According to Haaff, "customer-driven" is not the same as "customer-controlled." "Customer-driven"means that product strategy is rooted in a thorough understanding of the customer's problems, desires and needs. To connect planned work to this strategy means to prioritize the features that will help to achieve goals and keep costumes happy.
4. Share the plan
Building a product people will love is almost impossible without getting internal stakeholders on board. A customer-driven roadmap is designed to help you communicate the strategic vision and demonstrate every twist and turn of the road that will lead to success.
"When you present the roadmap to different audiences, highlight how your plan relates to what is most relevant to them. Executives may want a high-level view of the product vision and timelines for major bodies of work, while support will likely want to see a detailed view of the features their team requested. Showing the right information to the right audiences can help earn you buy-in for the plan and for your product," Haaff recommends.
5. Get customer input
Establishing open feedback loops is the proven way to stay on track with your developing product. Haaff suggests using an online ideas portal where customers have the voice and power to share their feedback, concerns and suggestions for product improvement.
6. Keep refining
Keep refining and learning, Haaf says, so you can learn something in relation to your overall strategy. "It could come directly from customers, from colleagues with customer insights or from your own market research. Whatever the source is, be flexible – and do not be afraid to adjust your roadmap as needed," he says.