A customer-driven strategy can improve customer satisfaction by ensuring that the product strategy is rooted in a thorough understanding of the customer's problems, desires, and needs. By prioritizing features that help achieve these goals, businesses can keep their customers happy and satisfied.
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According to Haaff, "customer-driven" is not the same as "customer-controlled." "Customer-driven"means that product strategy is rooted in a thorough understanding of the customer's problems, desires and needs. To connect planned work to this strategy means to prioritize the features that will help to achieve goals and keep costumes happy.