A marketing mix can be documented effectively by clearly defining and outlining the 4Ps - Product, Price, Place, and Promotion. Each of these elements should be thoroughly researched and detailed. For Product, describe the product or service, its features, and its benefits to the customer. For Price, detail the pricing strategy, including any discounts or offers. For Place, describe where the product will be sold and how it will be distributed. For Promotion, outline the promotional strategies, including advertising, sales promotions, and public relations. It's also important to regularly review and update the marketing mix to ensure it remains effective and relevant.
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Use this slide to communicate the results of your Segmentation, Targeting and Positioning (STP) research. This means talking about your strategy to Segment your market, Target your best customers and Position your offering. Introduce main marketing objectives (brand's defined goals) to your stakeholders with this slide. Make sure that your objectives are specific, measurable, achievable, relevant and time-bound. Also mention, how you'll will qualify them. Marketing executives are often challenged with justifying budgets to the company leadership. That is why discussing financial objectives is imperative. Talking about expenses upfront will better your chances of staying within the allocated budget.
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