How can a marketing plan be used to track progress towards marketing goals?

Some common elements of a successful marketing plan include clear and measurable goals, a thorough understanding of the target audience, a comprehensive competitive analysis, detailed budget and resource allocation, innovative strategies, and a plan for tracking and measuring success.

A marketing plan can help in improving customer retention by making goals visible and measurable. It can address pain points such as lack of internal alignment, budget limitations, absence of innovation, broken data and inaccurate customer insights. By addressing these issues, a marketing plan can minimize customer churn and maximize profits.