A marketing plan can help improve the market analysis of a business by providing a framework for understanding the business's position in the market. It includes strategies that are designed to achieve specific business goals. These strategies are based on a thorough analysis of the market, including the competition, customer behavior, and market trends. This analysis helps in identifying opportunities and threats in the market, which can be addressed through the marketing plan. Thus, a marketing plan not only helps in improving the market analysis but also in aligning the marketing strategies with the business goals.
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