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A mission statement can solidify the value proposition of a business by clearly articulating the company's purpose and goals. It serves as a guide for the company's strategic decisions and actions, helping to align all efforts towards achieving the stated mission. Furthermore, a well-crafted mission statement can communicate the unique value that the company offers to its customers, differentiating it from competitors. It can also inspire employees, stakeholders, and potential investors, fostering a sense of shared purpose and commitment.
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Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...
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Now, this company overview slide should tell investors who you are as a company. Include a founding story, as well as an easy-to-digest mission statement to solidify the value proposition from before. Remember: Your pitch isn't about how impressive the technicalities are, but how well your story flows. A lot of business ideas did come from personal experience and personal hardships, so a real story is never a bad thing. But if your origin story didn't come from some profound personal experience, you should still appeal to the general human condition in your pitch so people can empathize with you and your vision. (Slide 7)
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