A new startup in the auto industry can leverage the Blue Ocean Strategy by creating a unique value proposition that is not offered by existing players. This could be through innovation in technology, customer service, pricing model, or any other aspect that can differentiate the startup from its competitors. The startup should aim to create a new market space (the 'blue ocean') where competition is irrelevant because no other company is offering the same value. This could involve targeting a different customer segment, solving a problem that existing companies have ignored, or offering a radically different product.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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