A product roadmap can be used to anticipate future customer needs by analyzing customer data to create more personalized and anticipatory customer service, sales, and product development processes. It communicates key product benefits with internal and external stakeholders and aids team alignment structure on priorities. This way, it helps in understanding customer needs and expectations, and in planning and developing products accordingly.
If you’re a product manager, project manager, or executive — you need to have a pulse on where your...
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