A product roadmap can contribute to more personalized and anticipatory customer service by providing a clear vision and direction for the product development process. It allows the team to align their priorities and focus on the key product benefits that matter most to the customers. By analyzing customer data and incorporating it into the roadmap, the team can anticipate customer needs and preferences, and tailor their product and service offerings accordingly. This can lead to a more personalized and proactive customer service approach.
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If you’re a product manager, project manager, or executive — you need to have a pulse on where your product is headed. Use this animated presentation...
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Per Harvard Business Review's 2017 survey, only four out of 10 respondents said they have used or will use customer data to customize analyzing customer data to create more personalized and anticipatory customer service, sales and product development processes. Thus, building and presenting a product roadmap is vital to getting ahead of the competition. Product roadmaps are most important because they communicate key product benefits with internal and external stakeholders and aid team alignment structure on priorities.
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