A product roadmap can help a company get ahead of its competition by providing a clear plan for product development. It communicates key product benefits to both internal and external stakeholders, which can help in aligning the team on priorities. Additionally, it can aid in analyzing customer data to create more personalized and anticipatory customer service, sales, and product development processes. This can give the company a competitive edge.
If you’re a product manager, project manager, or executive — you need to have a pulse on where your...
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