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A product roadmap can help in implementing a customer-driven strategy by prioritizing the features that will help to achieve goals and keep customers happy. It is a strategic tool that outlines the vision, direction, and progress of a product over time, with a focus on high-level priorities and deliverables. It can help in understanding the customer's problems, desires, and needs, and aligning the product development efforts accordingly.
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According to Haaff, "customer-driven" is not the same as "customer-controlled." "Customer-driven"means that product strategy is rooted in a thorough understanding of the customer's problems, desires and needs. To connect planned work to this strategy means to prioritize the features that will help to achieve goals and keep costumes happy.
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