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Blitzscaling is a strategy for rapid growth that involves prioritizing speed over efficiency in the face of uncertainty. A small business can apply this concept by focusing on rapid and aggressive expansion, often at the cost of short-term profitability. This could involve investing heavily in customer acquisition to achieve market dominance, or rapidly scaling up operations to meet high demand. It's important to note that blitzscaling involves significant risks and is not suitable for every business. It requires a high tolerance for risk, a robust business model that can sustain rapid growth, and the ability to adapt quickly to changing circumstances.
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Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...
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In the early stages of blitzscaling, smart generalists are needed for speed and adaptability; they are the stem cells of the organization. As the company grows, hiring shifts to specialists—just be sure not to make this shift too soon. And, work to retain the generalists; they have cultural and institutional knowledge and are able to tackle new problems.
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