A small business can apply the hiring and management principles covered in "How Google Works" in several ways. Firstly, they can set high standards from the beginning to foster an environment of innovation and creativity. Secondly, they can hire for intelligence and learnability, understanding that today's skills may become obsolete tomorrow. This involves creating opportunities for employees to learn new skills, even those not directly related to their work. Thirdly, they can hire talented individuals who may not match their ideal qualifications, titles, and experience, and challenge them to do new things. Fourthly, they can make recruiting everyone's job, measuring performance in recruiting and including it in performance appraisals. Lastly, they can keep interviews short to ensure efficiency.

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How Google Works

What new management tactics should you follow to not only survive but thrive like Google? In this book, Google's executive team reveals the management...

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Set the bar high: A workplace with Smart Creatives attracts more Smart Creatives creating an environment of innovation and creativity. The bar has to be set high from the very beginning. Hire for intelligence and learnability: In a world of rapid change, today's skills will become obsolete tomorrow. Once you hire, consistently create new opportunities for learning new skills, even those not directly related to their work. Hire for talent: Hire great talent who may not match your ideal qualifications, titles, and experience, and challenge them to do new things. They will join you as you are willing to bet on them. This applies in the case of hiring senior candidates as well. Recruiting is everyone's job: Recruiters can be tempted to hire average talent to meet targets. It's the company that bears the consequences. An excellent way to make recruiting everyone's job is to measure their performance in recruiting and include it in performance appraisals. Keep interviews short: Limit interv...

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The concept of "Smart Creatives" in "How Google Works" refers to individuals who combine technical knowledge with creativity. They are not confined to specific tasks and have the freedom to work on projects that fuel their passion. They are characterized by their ability to navigate through complex business landscapes and come up with innovative solutions. They are also lifelong learners, constantly acquiring new skills to adapt to the rapidly changing digital world. Google fosters an environment that attracts such individuals, as they are seen as the driving force behind the company's continuous innovation and success.

Yes, the management principles discussed in "How Google Works" can be effectively implemented in non-tech industries. These principles, such as setting high standards, hiring for intelligence and learnability, and making recruiting everyone's job, are universal and can be applied to any industry. They are not exclusive to the tech industry. However, the implementation might need to be adapted to fit the specific context and challenges of the non-tech industry.

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