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How can a small busi...

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How can a small business leader apply the principles of reliability to improve their performance and grow their business?

A small business leader can apply the principles of reliability by demonstrating personal consistency, setting realistic expectations, practicing personal accountability, and embedding consistency into the organization. Personal consistency can be shown by maintaining a steady performance and delivering on promises. Setting realistic expectations involves being clear about what can be achieved and by when. Practicing personal accountability means taking responsibility for one's actions and their outcomes. Embedding consistency into the organization involves creating systems and processes that ensure a steady output, regardless of individual performance.

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The key attribute to develop as a CEO is reliability. CEOs known for their reliability are fifteen times more likely to be high performing; and, candidates who are reliable are twice as likely to be hired for the job. Customers, board members, and staff all assume that a reliable leader will get things done. The trademarks of reliability are personal consistency, setting realistic expectations, practicing personal accountability, and embedding consistency into the organization.

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