Question
A small business can use the concept of making incremental advances to grow by taking one step at a time and not getting too caught up in a grand vision. This approach allows the business to stay lean and flexible, focusing on iterating on the business model and learning as they go. Instead of trying to invent something completely new, which can be risky, they can improve on existing technologies. The focus should be on the product, not sales, as the right product should speak for itself without the need for wasteful spending on sales and marketing.
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Make incremental advances – Don't try to "change the world." Take one step at a time and don't get too caught up in a "grand vision." Stay lean and flexible – Eschew the formal planning. Focus instead on "iterating" on your business model and learn as you go. Improve on the competition – Inventing something new is risky at best. Play it safe and build off a technology that has already proved itself. Focus on product, not sales – The right product should speak for itself, no wasteful spending on sales and marketing needed.
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