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A small business can use the concept of selling connections, feelings, and status to grow by understanding their smallest viable market and what they desire. This involves identifying the core dreams and desires of their target audience, which could include things like affection, community, health, reliability, respect, and peace of mind. By focusing on these aspects, a business can create a product or service that evokes these feelings and fulfills these desires, thereby creating a strong connection with their customers. This connection can lead to customer loyalty, word-of-mouth referrals, and ultimately, business growth.
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You are not selling stuff, you are selling connections, feelings, and status. So, you have to figure out what people want—this is not that simple, as everyone wants different things. Start with the core basket of dreams and desires, the shared vocabulary of all humans—things like affection, community, health, reliability, respect, and peace of mind. Somewhere in this core basket are the feelings you want to evoke in your smallest viable market.
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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