Question
A small business can use the concept of "stickiness" to grow and make an impact by creating ideas, products, or services that are memorable and impactful. This can be achieved by ensuring that the ideas or messages are simple, unexpected, concrete, credible, emotional, and tell a story. These characteristics make an idea "sticky", meaning they are understood, remembered, and have a lasting impact. They can change the audience's opinions or behaviors, which is crucial for a small business trying to establish itself and grow.
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The second way that stories are helpful in the sense of stickiness is that they have the power to be incredibly inspirational. After analyzing scores of inspirational stories, three main plots emerged for stories that are meant to inspire. Any of them can be employed to draw a little inspiration from your reader or listener.
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