Question
Small businesses can use the concept of "sticky" ideas to grow and capture their audience's interest by creating ideas that are understood, remembered, and have a lasting impact. This can be achieved by making the ideas tangible and relatable. For instance, if a business is trying to untangle foreign market regulation, they could use a globe as a symbol to make the idea more memorable. This can inspire the team and make the idea more exciting to talk about and work on. The key is to make the idea stick in the minds of the audience, changing their opinion or behavior in the process.
This question was asked on:
This is a tactic to consider employing when we are trying to help our ideas and strategies go the extra mile. What about selecting an object or item that embodies the qualities you wish to inspire among your team for a period of time? Major world religions use this ubiquitously (e.g., a crucifix or statue of Buddha). Perhaps your motivational speech about the need to untangle foreign market regulation in the next quarter would be better remembered if it were accompanied by a globe on display. Making something tangible can make all the difference between something people are excited to talk about and work together on, and something people avoid or ignore.
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.
