Question
A small business can use the concepts of goal, strategy, and tactics from "This is Marketing" to grow by first defining its goal, which is the change it seeks to make in the world. This could be anything from providing a unique product or service to solving a specific problem in the market. The strategy is the long-term approach the business will take to achieve this goal. It could involve targeting a specific market segment, pricing strategies, or unique selling propositions. The tactics are the specific actions the business will take to implement the strategy. These could include marketing campaigns, sales promotions, or networking events. It's important to regularly review and adjust these tactics based on their effectiveness in achieving the strategy and ultimately the goal.
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Your goal is the change you seek to make in the world. Your strategy is the long-lasting way you're investing in reaching that goal. Your tactics are the many, many steps you take on behalf of your strategy. Change your tactics the minute you decide they are not helping you to achieve your strategy.
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