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A small business can use the Hook Model to grow and capture customers' attention by creating a product that forms a habit for the customers. The Hook Model is a four-step process that includes Trigger, Action, Variable Reward, and Investment. The Trigger is what prompts the customer to take action. The Action is the behavior done in anticipation of a reward. The Variable Reward is the part that encourages repeated actions by providing variable rewards. And the Investment is where the customer puts in time, data, effort, social capital or money which will make them value the service more. By effectively implementing these steps, a small business can create a product that 'hooks' customers and doesn't rely on complicated and expensive marketing.
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Readers will learn why some products capture customer's imaginations and attention, while others just never get off the ground. Using proven techniques, the Hook Model is all about learning how to engage customers by creating a product that creates a habit. Readers will find case studies of how the four-step process helps to create a product that "hooks" customers. The result is a product that doesn't rely on complicated and expensive marketing but rather relies on the innate tendencies for people to form habits.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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