Question
A small business can use the principle of desire by defining a clear and precise goal that they are passionate about. This goal should be something that motivates the team to take action. It should not be a mere wish, but a strong desire for a specific outcome. This outcome could be a particular service or product that the business wants to provide. Additionally, the goal should have a timeline for when it should be achieved. This creates a sense of urgency and focus, driving the business towards growth and achievement of its goals.
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The book starts with Hill's most important principle, desire. This does not mean wishing for something that is missing. Desire here means an intense passion, wanting something so fiercely that it motivates a person to action. The specific desire must be very precisely defined or it may fall back into wishful thinking. A desire must also have a timeline, as well as a specified good or service that will result from achieving the goal.
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