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A small business can utilize the key insights from Good Strategy, Bad Strategy in several ways to enhance its growth strategy. Firstly, by understanding the difference between good and bad strategy, a business can avoid common pitfalls and focus on creating a robust, actionable strategy. Secondly, the book emphasizes the importance of diagnosing the challenge correctly. This can help a small business to accurately identify its problems and opportunities, and devise strategies accordingly. Lastly, the book stresses on the need for a guiding policy and coherent actions. A small business can use this insight to ensure that its strategy is not just a list of objectives, but a comprehensive plan that guides decision making and actions.
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This was a sliding-doors moment in foreign policy. If the challenge was diagnosed another way —for example, if the Soviet Union were enticed into the world community through a policy of engagement as opposed to containment— the Vietnam War, Berlin Airlift, Korean War, and many other horrific events might not have happened. Kennan's framing of the problem was absent of actionable objectives, and because of that, future American leaders struggled to turn the guiding policy into action.
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Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their success to personal decision-making skills. We read th...
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