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A speaker can effectively engage their audience without resorting to a sales pitch by focusing on delivering value and substance over style. This can be achieved by preparing the talk properly, focusing on the power of the ideas that infuse the work, and handling the power to inspire with care. It's important to remember that the speaker's job is to give to the audience, not take from them. Therefore, the talk should be interesting, relevant, and worthwhile for the audience.
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The sales pitch: the speaker's job is to give to the audience. But, a sales pitch does the opposite; it tries to take something from the audience. It's not just greedy, it's boring to the listeners and it will undermine your reputation. The ramble: an unfocused list of thoughts isn't just dull to listen to, it's insulting to your audience. Clearly, you don't care enough about them to have prepared your talk properly. They're giving you 15 minutes of their time; the least you can do is make it worthwhile. The org bore: organizations are only interesting to the people in them—to everyone else, they are incredibly boring. Instead of focusing on your organization, talk about the work itself and the power of the ideas that infuse it. The empty style: at its best, a great talk inspires others—but the power to inspire must be handled with care. A speaker who obviously craves the audience's approval will end up focusing on style over substance, delivering a talk that tries to manipulate the au...
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