Question
A startup in the auto industry can differentiate itself from legacy brands by offering unique features or services that the legacy brands do not offer. This could be in the form of innovative technology, superior customer service, or a unique business model. Additionally, startups can also differentiate themselves by focusing on a specific niche within the auto industry that is not currently being served by the legacy brands.
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For example, think about the competition in the auto industry. There are so many automotive companies, from legacy giants like Toyota and VW with great assembly lines and scale to new EV upstarts popping up every day that want to compete and become the next Tesla. With a market cap of over $700B, can you blame them? But with so much competition, how do any of these startups offer something unique that other legacy brands don't can't? A strategy group analysis can help.
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