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A startup can leverage the concepts of habit formation and change by understanding the habit loop which consists of a cue, routine, and reward. By identifying the cues and rewards that drive the routines of their target audience, startups can create products or services that fit into existing habits or help form new ones. They can also use these insights to change unfavorable consumer habits. Additionally, startups can apply these concepts internally to foster a culture of productivity and efficiency.
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Using examples of how habits impact daily life and business, The Power of Habit explains why people do the things they do. With an understanding of ho...
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Driving to the store requires dozens of actions, but because it's the same store each time, getting there is like being on auto-pilot because it's a habit. The route doesn't have to be mapped out; there are no decisions to make. The subconscious does all the work behind the scenes without any real thinking.
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