A startup can use McDonald's approach to innovation by identifying areas in their business where processes could be improved to provide better value for their clients. This could involve revamping the entire concept of their product or service, from the product itself to how it is marketed and sold. The key is to have the willingness to see things differently and find better and different opportunities to create new value. This approach to innovation is not about having an 'aha' moment, but about continuous improvement and adaptation.
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Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best inno...
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The successful collaboration of entrepreneurship and innovation is evident in the story of McDonald's. The great success of this fast-food giant is the result of the company's desire to create a better customer experience. By identifying areas where processes could improve and provide better value for their clients, McDonald's revamped the entire concept of fast food. By changing the whole process, from the product itself to how it was marketed and sold, they were practicing innovation. There was no "aha" moment here, only the willingness to see things differently to find better and different opportunities to create new value.
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