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A startup can use the negotiation tactics from "Never Split the Difference" to grow their business in several ways. Firstly, they can use these tactics to negotiate better deals with suppliers, thereby reducing costs. Secondly, they can use them to negotiate better terms with investors, potentially gaining more funding or retaining more control over their company. Thirdly, they can use them in sales negotiations to secure larger contracts or higher prices. Finally, they can use them in negotiations with employees or potential hires to secure talent at more favorable terms. The key is to understand that negotiation is not about getting the other side to say "yes", but about understanding their needs and finding a solution that meets those needs while also meeting your own.
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Do you dread negotiations for fear of the conflict involved? The fact is that every aspect of our lives involves some form of negotiation. Expert FBI...
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Most people assume that the goal of a negotiation is to get the other side to say "yes." But in fact, pushing for a "yes" makes people defensive. Often, the word "yes" is a counterfeit ("I don't really mean it, I just want you to go away"), or a confirmation (a simple affirmation with no promise of action), not an actual commitment. As a negotiator, you have to get past the counterfeit and confirmation yesses in order to get to the real commitment.
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