A Strategy Canvas can aid in formulating a competitive strategy by allowing you to plot business factors against their importance. This enables you to compare your business to competitors and identify divergent value propositions. These can then be applied to the Blue Ocean Strategy framework, which helps you identify what sets you apart from the competition in a saturated marketplace. Instead of competing in areas where others excel, you can allocate resources to what makes your business unique.

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Strategy Canvas is useful for plotting business factors against their importance. This way, you can compare competitors to your own business to formulate a competitive strategy. Any divergent value propositions you identify can be branched off and applied to the Blue Ocean Strategy framework. Blue Ocean helps you see what sets you apart from the existing competition in a saturated marketplace. Instead of competing in the areas that others already excel at, allocate resources to what makes you unique. (Slide 6)

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Business Canvas Collection

Document the essence of your business strategies and develop new ideas with our Canvas Collection. This deck includes some of the most commonly used c...

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