A team leader can ensure that a sales review is seen as a learning opportunity rather than a blame game by framing the retrospective as a positive event. They should remind the team that the review is about learning and not blaming. It's about reflecting on the past and planning for the future. The review should be a safe space where everyone can speak their mind without fear of negative repercussions. The team should be encouraged to discuss both what went well and what went poorly, learning from both successes and failures. The leader should ask prompting questions to cover all aspects of the sales process.
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