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A thorough understanding of the customer's problems, desires, and needs can be obtained by conducting market research, surveys, and interviews. It's also important to analyze customer behavior, feedback, and complaints. Regular interaction with customers can also provide valuable insights. It's crucial to keep an open line of communication and actively listen to what customers are saying.
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According to Haaff, "customer-driven" is not the same as "customer-controlled." "Customer-driven"means that product strategy is rooted in a thorough understanding of the customer's problems, desires and needs. To connect planned work to this strategy means to prioritize the features that will help to achieve goals and keep costumes happy.
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