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A value proposition can be differentiated from alternatives by comparing your product or feature's value against rival products. Rate them from low to high, and discover where you out-compete them to highlight as your differentiator. This process helps to identify and emphasize the unique benefits and advantages that your product or service offers compared to others in the market.
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Make the most out of your brand, product, or new feature in addition to its inherent merit. A convincing value proposition not only meets customer exp...
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A strong value proposition should meet three qualities: valuable to customers, differentiated from alternatives, and substantiated as credible. (Slide 8) Canvas the customer value that your product or feature provides to maximize product potential. (Slide 7) Compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.(Slide 15)
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