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A value proposition can help in delivering promises to end users by clearly stating the unique benefits and advantages that the product or service offers. It helps in setting the expectations of the customers and provides a reason for them to choose your product or service over others. It also helps in differentiating your product from the competitors and substantiating its credibility.
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A strong value proposition should meet three qualities: valuable to customers, differentiated from alternatives, and substantiated as credible. (Slide 8) Canvas the customer value that your product or feature provides to maximize product potential. (Slide 7) Compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.(Slide 15)
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Make the most out of your brand, product, or new feature in addition to its inherent merit. A convincing value proposition not only meets customer exp...
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