Question

How can an appeal for action enhance the impact of a public speech?

An appeal for action can significantly enhance the impact of a public speech by engaging the audience and prompting them to think or act in a certain way. It serves as a call-to-action, encouraging listeners to take a specific step or adopt a particular viewpoint. This not only makes the speech more interactive and compelling but also helps to achieve the speaker's goal, whether it's to persuade, inform, or motivate. It can create a lasting impression, ensuring that the message of the speech is not only heard but also acted upon.

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Summarize your points. Even a short speech will likely have included a lot of information. Remind your audience of your key points with a succinct outline summary. Make an appeal for action. "I urge you, ladies and gentlemen, to support this proposal." End with a compliment, something that appeals to your audience's vanity. Just make sure that it is sincere and not a gross piece of flattery. Be humorous; leave them laughing if you can, without it seeming forced. Close with a poetic quotation. The public library or Bartlett's Quotations are good sources. Build up to a climax. This isn't appropriate for every speaker or subject, but if it works this is a very effective way to wrap up a speech.

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