How can automakers implement Apple's next-gen CarPlay OS in their operations to maximize additional revenue streams?

While specific case studies may not be readily available in the public domain due to proprietary reasons, there is evidence to suggest that implementing in-car infotainment services like Apple's CarPlay OS can enhance the user experience and potentially increase customer loyalty. For instance, Apple's CarPlay OS allows users to seamlessly integrate their iPhone or iPad with their car's dashboard, providing a familiar and intuitive interface. This can lead to increased customer satisfaction and potentially drive sales. However, it's important to note that automakers may prefer to control the entertainment hub themselves to maximize additional revenue streams and define their customer relationships long-term.

The main components of Apple's next-gen CarPlay OS that could redefine customer relationships in the automotive industry are likely to include advanced connectivity, enhanced user interface, and integration with other Apple services. Advanced connectivity would allow seamless integration with the user's iPhone or iPad, turning it into a car dashboard. The enhanced user interface would provide a more intuitive and user-friendly experience. Integration with other Apple services like Siri, Apple Maps, and Apple Music would provide a comprehensive in-car infotainment experience. However, specific details about the next-gen CarPlay OS are not disclosed yet.