Brainstorming contributes to innovation in a business by encouraging divergent thinking, which is the process of generating many unique ideas and then converging on the most promising ones. This process allows for a wide range of ideas to be explored, some of which may lead to innovative solutions that would not have been considered otherwise.
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How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good idea apart from just any average idea? Whether it’s...
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As two-time Nobel Prize winner and science pioneer Linus Pauling said, "The best way to have a good idea is to have a lot of ideas." Why is that so? Since when is quantity more important than quality? Broadly speaking, the act of ideation and solution seeking can be divided into two phases: divergent thinking and convergent thinking.