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Businesses can ensure that their products or services are worth talking about and sharing by making them remarkable and different. In the context of social media and the changing face of information sharing, being remarkable and different gets a business noticed. Customers may not have the time to pay attention to advertising, but they will pay attention to something that stands out.
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Remarkable products and services get noticed. They are worth talking about and sharing. Being remarkable fits right in with the explosion of social media and the changing face of information sharing. Being different gets you noticed. Customers just don't have the time to pay attention to advertising, but they will pay attention to remarkable.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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