Call lists can be actively worked on by regularly updating and reviewing the list, making consistent calls, tracking the outcomes of each call, and focusing on personalization. It's also important to prioritize the list based on the potential value of each prospect.

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Some other metrics that can be used to measure the effectiveness of a sales team include conversion rate, average deal size, sales cycle length, customer acquisition cost, customer churn rate, and customer satisfaction score. These metrics provide a comprehensive view of the sales team's performance, from how well they convert leads into customers, to how satisfied those customers are with their experience.

Some other ways to improve sales target achievement include: setting realistic and achievable goals, providing regular training and development opportunities for the sales team, implementing a robust CRM system to track leads and deals, using data analytics to understand customer behavior and trends, focusing on customer retention and upselling, and incentivizing the sales team with rewards and recognition for meeting or exceeding targets.

Some strategies to increase customer lifetime value include improving the product or service quality, offering excellent customer service, implementing a customer loyalty program, personalizing customer experiences, and upselling or cross-selling relevant products or services.

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