Color can be effectively used in brand recognition by choosing colors that represent the brand's values and personality. This can help to create a strong visual identity that is easily recognizable. For example, many of the world's top brands use the color blue in their logos, as it is often associated with trust and reliability. Additionally, presenting a brand consistently across all platforms, including the use of consistent colors, can increase revenue. However, it's important to note that the effectiveness of color in brand recognition can also depend on cultural and individual perceptions of color.
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