How can competitive analysis help in identifying new market opportunities?

Competitive analysis can help in identifying new market opportunities by highlighting the areas of weakness in competitors. This can lead to a pivot in technical changes or brand image/positioning. Companies like McDonald's, Apple, Robinhood, and Netflix use competitive analysis to stay at the top of their industry.

This question was asked on the following presentation:

resource preview

Competitive Strategies

Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...

download Download this presentation
MS Powerpoint icon PowerPoint Google Slides icon Google Slides Keynote icon Apple Keynote

Download and customize 500+ business templates and translate PowerPoints

Go to dashboard to download stunning resources

Download

presentation Preview

resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
View all chevron_right

Text this question was asked on:

Execs need competitive analysis to get outside of what they think they're good at or what their competitors to do and switch course and pivot as they see areas of weakness in competitors for you to act on. Pivot in terms of technical changes or pivot in terms of brand image or brand positioning. No matter what you do, you feel if they actually need to give a presentation on your findings, the second half of the deck is great for that. With this explainer, you'll learn how top companies like McDonald's, Apple, Robinhood, and Netflix use competitive analysis to be at the top of their industry.

stars icon
Questions and answers
info icon

Competitive analysis plays a crucial role in crisis management. It allows companies to identify their competitors' weaknesses and areas of vulnerability, which they can then exploit to gain a competitive advantage. This could involve making technical changes or altering their brand image or positioning. In a crisis situation, this information can be invaluable in helping a company to pivot and adapt to changing circumstances.

Competitive analysis can help in understanding market trends by identifying the strengths and weaknesses of competitors. This can provide insights into potential opportunities or threats within the market. It can also reveal trends in terms of technical changes or shifts in brand image or positioning. Companies like McDonald's, Apple, Robinhood, and Netflix use competitive analysis to stay at the top of their industries.

View all questions
stars icon Ask another question