Competitive analysis can greatly influence a company's brand image or positioning. By understanding the strengths and weaknesses of competitors, a company can identify gaps in the market and opportunities for differentiation. This can lead to a pivot in brand image or positioning to better meet customer needs and stand out in the market. For example, if a competitor is perceived as high-quality but expensive, a company might position itself as offering good value for money. Similarly, if competitors are seen as impersonal, a company might focus on customer service to differentiate itself.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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