Competitive analysis can inform a company's technical changes by identifying areas of weakness in competitors that the company can capitalize on. This could involve making technical changes to outperform competitors or to fill a gap in the market that competitors are not addressing. For example, if a competitor's product has a technical flaw or lacks a feature that customers desire, a company could use this information to improve their own product. Additionally, competitive analysis can help a company understand industry trends and customer preferences, which can guide their technical strategy.
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