Customer journey maps can be edited to suit different processes by identifying the specific steps in the new process and mapping out the customer's experience at each stage. This could involve changing the stages of the journey, the touchpoints, or the customer's goals and emotions at each stage. For example, for a customer referral program, you might map out the steps from the customer's decision to make a referral, to the process of making the referral, to the rewards they receive.
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