Customer journey maps can help in improving the sales process by providing a comprehensive view of the customer's experience. This allows businesses to identify pain points and improve the experience at those points. It can also help in simplifying and clarifying communication, providing additional resources, and even redesigning certain aspects of the product or service, such as the look of a button.
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With a full story of the customer experience, you can improve features across sales, marketing, and product design. Identify pain points and improve the experience at those points. Simplify and clarify communication. Provide additional resources. Or even go as detailed as redesigning the look of a button.