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Global companies like Apple and Google use branding as a form of business storytelling to fast-track their success by creating a compelling narrative around their products and services. This narrative is carefully crafted to resonate with their target audience's emotions and values, thereby creating a strong emotional connection. They also ensure consistency in their messaging across all platforms and touchpoints, which helps in building trust and loyalty. Furthermore, they leverage their unique selling propositions and innovative aspects in their story to differentiate themselves from competitors.
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What are the tactics that brands can utilize to effectively win over customers? Explore all facets of brand strategies with this presentation template...
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At the end of the day, it all comes down to the company's . You can look at branding as business story-telling. But remember, all stories are biased because narratives are always artificially constructed. How a company spins its story to tap into human emotions can either fast-track its success or incite public outrage.
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