How can global companies like Apple and Google use engagement metrics to improve their social media strategies?

While it's not possible to predict future trends with absolute certainty, analyzing successful examples of social media posts can provide valuable insights. By studying the commonalities across top-performing posts, such as the type of content, posting time, and engagement tactics used, marketers can identify patterns and trends. These insights can then be used to inform future social media strategies and potentially drive audience growth. However, it's important to remember that social media trends can change rapidly, and what works today may not necessarily work tomorrow.

Alternative methods to using engagement metrics for determining top performing posts on social media could include analyzing the quality of comments, tracking the number of shares, or measuring the increase in followers after a post. You could also consider the reach of a post, the traffic it drives to your website, or the number of conversions it leads to. Additionally, sentiment analysis can provide insights into how your audience perceives your content. It's also beneficial to look at the overall trends and patterns in your successful posts to replicate what works for even more audience growth.