Global companies like Apple and Google can use social media platforms to generate better return on investment by implementing a few strategies. First, they can use these platforms to engage with their audience, which can increase brand loyalty and customer satisfaction. They can also use social media for advertising and promotion, reaching a larger audience at a lower cost than traditional marketing methods. Additionally, they can use social media to gain insights about their customers' preferences and behaviors, which can inform product development and marketing strategies. Lastly, they can use social media to drive traffic to their websites, increasing the chances of sales.
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