Question
Global companies like Apple and Google can utilize PESTEL and value chain analysis in their macro environment analysis by using these frameworks to understand and navigate the external factors that impact their business. PESTEL analysis allows them to examine the Political, Economic, Social, Technological, Environmental, and Legal factors that can affect their operations and strategies. On the other hand, value chain analysis helps them identify their primary and support activities that create value to their customers. By understanding these activities, they can find ways to improve their processes, reduce costs, and gain competitive advantage.
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Follow along as we dive into a variety of factors that impact businesses and their corresponding frameworks for macro environment analysis. We will examine all components of PESTEL (or sometimes also spelled PESTLE), value chain analysis, risk management, and scenario planning. And if any of these terms sound foreign to you, there will also be real-life case studies to make them make sense.
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