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Global companies like Apple and Google can utilize heat maps to optimize their social media posting times for maximum engagement by analyzing the color saturation on the heat map. This indicates the times of the day when most users are active. By understanding these peak times, they can schedule their posts to coincide with these periods for maximum visibility and engagement. They can also use the heat map to understand the engagement levels for different types of posts and on different platforms, allowing them to tailor their content strategy accordingly.
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Every marketer that posts on social media wants to know the best time to post content for maximum engagement. On this heat map, viewers can tell by the differences in color saturation which times of the day have the most visitors. It's good to know what times users typically assign to your brand, so marketers and creators can base upload times around those. The heat map can be used for engagement with a specific platform or even a specific type of post. (Slide 11)
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