Question
Global companies like Google or Apple can apply market research strategies to tap into the unbanked population in different regions by first understanding the specific needs and behaviors of this demographic. They can conduct surveys, interviews, and focus groups to gather qualitative data. They can also analyze existing data on the unbanked population's financial habits, preferences, and challenges. Based on these insights, they can develop products and services that meet the unique needs of the unbanked population. They can also partner with local businesses and organizations to gain trust and better understand the local culture and economic conditions.
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Let's say you are a digital bank that wants to tap into the unbanked population in South America. On the right, plot the year-over-year growth of the fintech industry. Then break this number down to see what portion of that growth comes from the regions you're eyeing. Does the data validate your assumptions?
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